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Addict

What initially started with 1 logo, 4 tee shirt prints and a dream in 1994 of creating a British Street wear brand that could stand shoulder to shoulder with its US counterparts, has slowly but surely become reality over the last 11 years…Addict. With its direct approach, it has built its reputation on solid foundations through the consistent production of clean, minimally branded, functional men’s and women’s clothing with fine attention to detail attracting the support of some of the finest stores across the UK and the continent.

Now approaching the start of its 11th year the one thing that becomes apparent under closer scrutiny is the quality of high profile collaborative projects that the brand already has under its belt. Limited Vans X Addict shoes, Camouflage Addict X G-Shock watches, Sympatex performance outerwear, SPY Optic Snowboard Goggles, and an impressive set of Addict camouflage snowboards with Endeavor Snowboard design in Canada.

Addict remains an independently designer owned and led company producing all its clothing and patterns in-house, focusing on product development and letting the brand evolve naturally rather than bending to fit in with fashion.

Music remains a strong influence within the brand and ‘ABC’ or The Addict Beats Collective arm of the company embraces a cross section of musical genres with high level support from the likes of The Nextmen, Rodney P and Skitz, London Electricity/Hospital records, Stanton warriors, LSK, Big Bud, Genna G, Maxi Jazz/Faithless and Part-Time Heroes as well as sponsoring nights at Rukus in Bristol, New Bohemia in Leeds, Hospitality at Herbal and Spectrum in Nottingham. Last years Addict mix CD ‘Playing The Game’ by The Nextmen has gained global legendary status with an eclectic sequel ABC Mix by the Part-Time Heroes following up late last November. “High end streetwear, manufactured to a very high standard using top quality fabric and trims at highly competitive price points… built from the outside in”