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The typically British clothing brand Ted Baker first started out life in Glasgow in March 1978. Originally offering just men's dress shirts, each shirt was given free dry cleaning. As funding was limited, word of mouth was used rather than traditional advertising to anchor the brand. This led to Ted Baker becoming more successful as a brand.
While they no longer offer dry cleaning, Ted Baker today is a global brand that is popular with people from all walks of life and from all age groups.